April 8, 2015 Set to Open the Bay’s Biggest iBeacon Playground in San Francisco

scroll to top

San Francisco – April 8th, 2015 –, a leading global provider of beacon hardware and software, today announced it will open the biggest “Beacon Playground” in the Bay Area, installing 150 beacons in and around the Palace of Fine Arts on Lyon street as part of the Innovation Hangar. The company will launch the project next week in conjunction with BeaconWeek (April 16th), a special event devoted to educating developers and startups about beacons and proximity. The Beacon Playground will be accessible indoors and out, using’s Bluetooth Smart Beacons and Tough Beacons, and manageable through’s Cloud Beacons. Businesses and public spaces will have access to an open infrastructure to build a limitless number of applications upon it.


“ has always been focused on building and connecting communities around beacon technology – we want to empower more people, public spaces, and businesses to explore the possibilities of proximity,” said Szymon Niemczura, co-founder and CEO of “Where better to put the power of technology in the hands of the people than San Francisco? Giving the highly talented and creative developers of the city access to our newest technology is a sure-fire way to test the boundaries of what’s possible.”


The Beacon Playground will be accessible via an open infrastructure, making it possible for anyone to build location-based applications on top of hardware. The full installation, which bridges the Presidio and Marina District, will be built using three distinct types of beacons unique to


Bluetooth Smart Beacon: beacons package hardware and software to provide businesses and developers with a full suite of tools to make the most out of their proximity solution. From a web panel that makes configuration a snap to a full API and SDK, Bluetooth Beacons and iBeacons ensure deployments are up and running in no time.


Tough Beacon: Not all proximity opportunities are indoors. Tough Beacons are rugged, built to withstand the elements and keep on pinging. The Tough Beacon is shatter resistant, waterproof up to 10m, dustproof, hermetically sealed, anti-static, UV resistant and operable through a wide range of temperatures. Created using the same award-winning Bluetooth Smart technology as the original Bluetooth Beacons, the Tough Beacon is encased in a special polycarbonate blend that makes it perfect for proximity indoors and out.


Cloud Beacon:’s one-of-a-kind Cloud Beacons give businesses unparalleled access and control of their beacon deployment. Whether an instillation has two beacons or two thousand, Cloud Beacons make it possible to monitor, change configuration, manage OTA firmware updates and randomize UUIDs on a regular basis for increased beacon security.


For access to the Beacon Playground, developers must create a account at To attend Beacon Week on April 16, register HERE.


As the leader in Indoor Journey Analytics, we optimize processes and resources by revealing how customers move through your business. Using AI, IoT, and RTLS, helps businesses uncover waste, streamline capacity, improve workflows, and help customers and staff feel seen and valued. Since 2013, has provided solutions to +32,000 end users, delivered via +1,200 partners, and deployed +4 million IoT devices in the field.

For media queries, please contact:

Olivia Wang