company info:
City: İstanbul, Beşiktaş, Turkey
use cases:
  • Digital menu,
  • Proximity notifications,
  • Loyalty programs,
  • Surveys,
  • Mobile payments,
tools used:
Beacon Pro
Card Beacon

About:

With 200 access points, taptoweb’s mobile platform increases the interaction between business and their existing–and potential–customers. From malls to museums, the app is about driving communication and branding.

Challenge:

Visitors in a museum need information. Shoppers in a mall need up-to-date information. More importantly, those museum and store managers want to communicate with their customers. The huge importance of clear and timely connection with visitors is something craved by brands the world over. But how can brands communicate from so far away?

Solution:

Microlocation: today’s key ingredient to speaking with customers. The taptoweb team spent months investing the different options and found that beacons alone delivered everything they were looking for. With the support of Kontakt.io engineers, they were able to quickly integrate beacons with their mobile app. Since then, beacons have proven key in differentiating taptoweb from competitors. Instead of just delivering basic information about a space, the proximity-smart app can deliver information at the right time.

taptoweb teams up with Workinton

Facilities and space provider Workinton installed beacons across 13 of their locations. This included 60 offices, 80 meeting rooms, and 10 cafes. With beacons in place, users can get information about the location the instant they enter the premise. Lost? The app includes digital meeting room maps. Need to book a room? The app can connect you directly with the right people. Just want to pay your bill? No worries, the app can also power mobile payment so you can get on your way.

This app combined mobile with location awareness to make every step of the work day a little easier. When you’re busy and hard at work, there’s nothing more satisfying than a hack to make your life less stressful.

company info:
City: İstanbul, Beşiktaş, Turkey
use cases:
  • Digital menu,
  • Proximity notifications,
  • Loyalty programs,
  • Surveys,
  • Mobile payments,
tools used:
Beacon Pro
Card Beacon
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