Internet of Things

The Internet of Things (or the IoT for short) is a term for a variety of technologies that describe a number of different ways to connect physical things to the Internet. As a result, any item can become smart and context-aware, provide highly personalized experiences, and gather rich data about what’s happening in the real world.

what-is-proxGet the world around you to serve you

You’ve heard about smart cars, smart homes, or even smart cities that can “know” their users, predict their needs, and address them ahead of time. That’s what IoT is all about. It isn’t one particular technology; rather, it’s a set of different technologies that change the way we’re interacting with the world. And proximity is one of them.

what-is-prox-2It all starts near you

Some call it proximity marketing, but, in fact, its opportunities go far beyond just marketing.
Proximity means that an IoT-enabled object automatically reacts when you’re nearby. Let’s look at a smart home for example—you can “teach” your home to adjust your lighting based on your preferences and time, but wouldn’t it be better if the lights switched as you walk into your apartment or walk from room to room?

This is how proximity works. By adding another layer of contextual information to IoT-enabled objects, it gets them to serve you and your needs at the right place and the right time. And it’s up to you how you’re going to use it.


If you’re looking for the best beacons, go beyond the ordinary. is your number one way to get the best out of proximity and connect your business to the Internet of Things.

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Dive deeper

Want to learn more about the technology and its capabilities? Wondering how to make the best use out of it and how to get it to work for your business?

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