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Alpacas + iBeacons = AppPacas?

July 25, 2015

After conquering shopping malls, stadiums, and Zoos, beacon technology has entered farms, starting with beaconized Alpacas in the Netherlands.

Las Vegas, Nevada, USA and Amsterdam, Netherlands — Visitors to Dutch farm Valleike are discovering animals in a whole new way, thanks to beacons and an iOS app that gives the wooly mammals a digital “voice”. Developed by Amsterdam-based company Van Ons in collaboration with Media599, the app utilizes Tough Beacons to unlock additional content (stories, pictures, videos) based on a visitors’ location and entartain them with an educational game.

“Our goal was to innovate the way of learning about farms by creating a simple tool which can be used even by children. Beacon technology was an obvious choice as it helps us to offer both a hassle-free visit and a full edutainment experience at once.” explained Bas van der Lans, Technical director Van Ons.

“What is new and exciting about this case is that for the first time in history, after making sure it was safe for an animal, a beacon was attached also to one of the farm residents – an Alpaca named Cezar. [watch video]”

“We are excited to see such a good implementation of Tough Beacons in the demanding environment that they were designed for – outdoors. With its resilient construction, it can be easily mounted on various surfaces. While we didn’t envision attaching a beacon to an alpaca when we designed the Tough Beacon, we think it’s a great–and surprisingly adorable–showcase of how durable they are in the real world.” said Szymon Niemczura, CEO at

The app can be download for free from App Store and Google Play.

About is the industry leader in indoor environmental, location, and occupancy services using Bluetooth® Low Energy (Bluetooth® LE). provides solutions to thousands of end-users, delivered via 500+ partners using 3+ million IoT devices in the field. Solutions from cover more than one billion sq feet and they continue to be a pioneer in the field, with a focus on Smart Buildings in Healthcare and Corporate Real Estate Spaces.’s mission is to deliver human-building interfaces that provide people with delightful, useful, and safe indoor experiences to help make buildings work for people. They want to define a new building DNA that is human-centric and build technologies that help transform buildings into indoor spaces that are useful for people in their daily journey to accomplish their goals, working or being cared for in a safe & sustainable indoor environment.

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