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About

Well-known for their Hotel App, conichi helps hotels connect with their visitors and create a memorable visitor experience. They boast over 300 partners with a reach of over 20,000,000 guests.

Challenge

How do businesses engage with customers without hassling them? NFC is highly passive and has a very short reach, making it difficult for customers to derive any active or extensive value from the system, and WiFi requires constant pairing when the user enters the space. Customers expect personalization and to get it quickly and easily, meaning businesses need to start utilizing new kinds of systems. To make matters more difficult, conichi had to straddle the line between modern and connected while also being accessible to more conservative markets and users. They had to appeal to both Generation Z and the generations who are more skeptical about IoT.


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Solution

Conichi turned to beacon technology for both quantitative and qualitative reasons. First and foremost, the technology fit the bill: affordable, easy to use, and has a long broadcasting range. Starting in the hotel industry, conichi used beacons to reach that new generation of travelers who are quick to use their smartphone. Conichi hit their target audience, combining mobile with beacons to deliver notifications and enable more personalized experiences.
This new solution also gave them the chance to let users feel in control. More importantly, it’s provided an incredible amount of personalization for customers at a reasonable cost for business owners. While initial reactions were a mixed bag, some of conichi’s partners saw the potential of reaching a new generation of travellers through their smartphone. Those that didn’t would take some convincing–and as the demonstrations and use cases became more reliable and popularized, their luck began to change. What started as an idea for a hotel app is becoming a much larger phenomenon. With each new vertical, they’re re-entering the iterative process, discovering new bugs, new problems, and how to solve them.

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Company info

Conichi
Germany

Use cases

  • Proximity Marketing

Tools used

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[Updated for 2020]
[Updated for 2020]