Everyone is talking about beacons, but you're still wondering how you could use them (or whether you actually should use them). So here's the deal: beacons can save your business.
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What’s a beacon? A small, electronic device based on Bluetooth Low Energy (BLE), which broadcast radio signals. Sounds simple, right?
Right. But Business Insider predicts that by the end of this year, 85% of the top retailers in the U.S. will own this simple yet innovative technology. So, if you are still looking for a business solution or want to get ahead of the game with your competitors, you might consider jumping on the beacon bandwagon.
There are a multitude of different industries where beacons have been proven to help businesses. Hospitals, airports, cinemas, museums, banks, post offices, security providers, train and metro stations, offices and factories, farms and warehouse, schools and universities, fairs and conferences, zoos and parks, malls and shopping centers. This is a non-exhaustive list of cases that have been successfully transformed by beacon-led solutions.
You can save money on printing costs by transmitting all required information to your clients when they enter your restaurant, approach your exhibition booth, or approach your shop.
You can entirely get rid of expensive and bulky audio guides in museums. Just enable this service in your mobile app and let the beacons guide your visitors through the venue.
You don’t have to install sophisticated systems for employee check-ins in your office. Their smartphones combined with a beacon network will do the job automatically, providing even more data on movement that can be analyzed.
Beacons are dirt cheap when you compare them to other hardware. Their beauty is in their simplicity. Not only are beacons inexpensive to assemble and ship, they also are cheap to install, maintain and replace. Their battery can last for up to two years, which means you don’t have to factor in hefty electricity bills.
Business Insider expects that by the end of 2016, overall sum of retail sales influenced by beacon-triggered messages will grow 11 times comparing to the previous year, reaching $44 billion.
The only way to win this game is by innovating. Lucky, beacons are built in a way that makes development, innovation, and integration easy and natural.
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You can create a hands-free proximity user experience by combining beacons with Google Glass or Smart Mirror. Use the power of social networks to help users share their experiences and connect with one another. Gamify visitors’ experience: enlist them to solve puzzles, find clues, compete for the best rankings via social media, and reward them with loyalty points while they are following beacons on an interactive journey through your museum, theme park or city quest. Integrate your beacons with Point of Sales and enable your customers to purchase on the spot with their smartphones. The possibilities are endless!
There are a multitude of different industries where beacons have been proven to help businesses. Hospitals, airports, cinemas, museums, banks, post offices, security providers, train and metro stations, offices and factories, farms and warehouse, schools and universities, fairs and conferences, zoos and parks, malls and shopping centers. This is a non-exhaustive list of cases that have been successfully transformed by beacon-led solutions. If they helped others, they can also help you! We realize that researching all the possibilities on your own might seem like an exhausting task. That’s why we did the hard work for you. We researched nearly 100 beacon use cases, extracted the most important solutions, and created a simple and short cheat sheet that you can download here. Let this be the start of your beacon journey! Go through our cheat sheet and find a solution relevant to your business.
What is a beacon in business? Now that you know why you should implement beacons into your business strategy, the next step is to figure out how to go about it. And the best way to find a solution perfectly tailored to your needs is to download our cheat sheet, which will walk you through the most important solutions.
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