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Starting from right now, we’re selling Bluetooth beacons with support for Eddystone, a new beacon format from Google! We’ve been working with Google on this project, and we’re one of the very few companies that have been involved with the process for long enough to have native support ready for the new format at the day of launch.
So what is the new Eddystone?
Eddystone is a completely new method of broadcasting Bluetooth LE data from beacons, created by Google but open to extension by the Internet at large. It embraces what iBeacons can do, and adds even more real-world context to it.
Beacons with support for Eddystone can broadcast three different advertising packets, called frame types:
Eddystone’s specification is published openly on the web and driven by the community, so anyone can access it and contribute to it. Have a brilliant idea on how to improve the Eddystone experience? Go on and submit it!
Eddystone is meant to be the most robust and comprehensive beacon format, so it supports both Android and iOS. Finally, your proximity-enabled apps can perform as designed on both systems. Since common push notification issues on Android devices have been solved, you don’t have to worry about that anymore.
That’s not all, though! You can also use the Nearby API to develop solutions based on other formats, such as iBeacon! It’s one easy proximity service for any device and for iBeacon profile and Eddystone format.
As you already know, you can use Eddystone-UID to deploy real-world context to your native apps. But if some of your customers don’t use your app, or you don’t have one, you can use another frame type: the Eddystone-URL.
URLs, emitted by objects and devices are the backbone of the Physical Web, another project from Google. Instead of broadcasting unique strings of numbers and letters that are only recognised by certain apps, the Eddystone-URL frame type broadcasts information that can be natively used by a phone even if it doesn’t have your app installed. That’s a game changer, giving businesses a reason to switch to Eddystone profile all by itself even if there weren’t any other advantages.
Questions? Comments? Concerns? Feel free to leave them below or reach out to us.
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