3 Reasons Why You Want To Share Your Venues That You Didn't Even Know

We’ve just recently announced that we have the capacity to share venues and make them public through our API. If you’re not a developer, though, you may have missed out on what it meant: we have created a system where you can grant limited access to the beacons that you own or administer to someone else. There are three different ways you can do this: shared, shared with restrictions, and public. Not to get into too many details, here’s how it works:

  • Shared
    Your beacons are now shared with someone else. They can add shared devices to their own infrastructures and assign custom actions to them but they cannot change any of the device settings such as Tx power or transmission interval. The changes that the person who you have shared the beacons with makes on the software side are not visible by anyone else but that person. You may revoke the access on an account basis at any time.
  • Shared with restrictions
    Your beacons are now shared with someone else. They are not allowed to change or edit anything at all. You may revoke the access on an account basis at any time.
  • Public
    Sharing a beacon with the account will make it public. Anyone who has a account can access the beacon to develop with it. They cannot change or edit anything at all. You can only revoke access for the public account; you cannot select individuals who have or do not have access to the beacon.

Unless you’re a developer, this probably didn’t excite you much—but it should! Shareable and public venues and devices transform what you can do with your beacons, and can make beacons a hugely more profitable investment. With shareable and public venues a development in the space, no one has made a large-scale rollout yet, but here are three use cases that clients of ours are already piloting:

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Why To Share Venues?

1. Beacons as a billboard

Some of our clients are already working on networks of outdoor advertising placements that spans the globe. They’re testing using beacons especially in areas where the outdoor is likely to have foot traffic passing by to supplement the ad that is being displayed. That’s not especially new. What is new that they are going to be providing their beacon infrastructure directly to their clients: for the duration of the advertising run, the client will have access to the beacons as well to do what they choose to. When the outdoor ads change, the API key will be revoked and the advertiser will no longer have access to the beacon network, making the whole management process for monetizing beacon infrastructure as simple as can be with the Proximity API.

2. Beacons as a public utility

In our own hometown of Krakow we are currently piloting a project with Hub:raum, HG Intelligence, and T-Mobile to beaconize the whole city through a project called “Beacon Valley”. The beacons will be used by the city itself and they will also be shared publicly with anyone who registers to develop a beaconized app in Krakow. Making microlocation available for any developer or business in the city to use will foster innovation and growth—a fantastic use of city funds to develop a new startup sector. Beyond that, we will also soon be launching a program where any business that wishes to buy beacons and use them for public good can get them a discount from just for helping create a network that can be of use to anyone in the world who has a need.

3. Beacon services as subscriptions

Ebizu is beaconizing the entirety of Malaysian malls for a variety of purposes, including indoor navigation with the Ebizu app. As a subscription service for the stores in the mall, they can make use of the beacons in the store for value-add features analytics, push messaging, and even advertise to people as they pass from the parking lot to a specific entrance of the mall. Of course, when a business leaves the mall, they don’t want to continue to offer the national headquarters access to the data or the ability to continue to advertise in their mall, so they can gracefully turn off that store’s shared access in our API.

As you can see, the ability to share—either with a limited audience or publicly with anyone—opens up a realm of possibilities for businesses and developers alike. Want to know more? If you’re a developer, you may want to read our extensive documentation here. Otherwise, get in touch with us. We hope that you now know the reasons why to share venues.

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