Infographic: What are Beacons and What Do They Do?

If you’re having trouble explaining and / or conceptualizing what beacons actually are, and what they actually do – we’ve created this infographic just for, you.
Beacons are small transmitters that connect to Bluetooth-enabled devices like smart phones. They’re commonly used in marketing to send messages to an app based on proximity to the beacon, but they’re also used in asset tracking, indoor navigation, and other use cases.

Feel free to share with anyone you think can use this explainer. You can also share this on your website using the embed code at the bottom of this page. So let’s answer the million dollar question!

Want to learn more about Bluetooth LE Beacons?
Make sure to download our free Beacon Buyer’s Guide.

What are beacons?


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Click here to download our Beacon Buyer’s Guide to learn more about beacon technology and find the best product for your project needs.

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