Infographic: What are Beacons and What Do They Do?
If you’re having trouble explaining and / or conceptualizing what beacons actually are, and what they actually do – we’ve created this infographic just for, you.
Beacons are small transmitters that connect to Bluetooth-enabled devices like smart phones. They’re commonly used in marketing to send messages to an app based on proximity to the beacon, but they’re also used in asset tracking, indoor navigation, and other use cases.
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What are beacons?