Infographic: What are Beacons and What Do They Do?

25 September 2014

If you're having trouble explaining and / or conceptualizing what beacons actually are, and what they actually do - we've created this infographic just for, you.
Beacons are small transmitters that connect to Bluetooth-enabled devices like smart phones. They're commonly used in marketing to send messages to an app based on proximity to the beacon, but they're also used in asset tracking, indoor navigation, and other use cases.

Feel free to share with anyone you think can use this explainer. You can also share this on your website using the embed code at the bottom of this page. So let's answer the million dollar question!

What are beacons?

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Click here to download the complete Beacon Industry Report.

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Agnieszka Gąsiorek

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    [Updated for 2020]
    [Updated for 2020]