KNS is building a bridge between physical and digital world in 6 Countries, more than 120 Shopping Malls, Universities, and City Hospitals.
For a sustainable customer relations experience, KNS is implementing synchronized Digital Marketing Platforms managed by one hand. As an important part of the Digital Marketing Platform, Beacons give KNS a competitive edge in shaping their location-based marketing solutions.
Early on, KNS gathered data by tracking the online behavior of customers. While this enabled them to understand customer spending and provide marketing solutions in regards to specific behavioural data, it limited their ability to deliver location based marketing. KNS needed to find a new technology that could enhance their services without being intrusive.
KNS extended their data analysis and better customized location based proximity marketing through the use of beacons. After their first launch, the engagement of Automotive Infotainment Systems, wearable technologies like smartwatches, and health/activity trackers helped increase initially low Bluetooth opening rates, resulting in higher Bluetooth-related engagements and an overall increase in beacon efficiency.
Employing beacons was a game changer for KNS, who is now able gather not only more behavioral data online, but also expand their offline reach where data had previously been limited. Location-based data diversified their capabilities and enabled KNS to gain insights faster. This paved the way for quicker marketing decisions regarding what their next step would be and provided a greater value for their customers.
Multi Outlet Management Italy operates five successful retail outlet villages across Italy. The shopping complexes, known as the Land of Fashion, offer a mix of exclusive and popular brands that appeal to a diverse audience. Utilizing 685 beacons throughout the five retail villages, KNS was able to collect important data which enabled them to create more effective personalized marketing efforts.
Beacons were put to use at the five Multi Outlet Management Italy locations for a number of purposes including:
· Indoor positioning, wayfinding, and proximity push notification
· Sending automatic alerts and offers
· Indoor navigation
· Context and location analysis
· Measuring shopping mall visitor traffic
· Real time reporting analytics
· Proximity Marketing
Beacon technology helped Multi Outlet Management Italy boost customer loyalty, stand out from rival shopping center services, and ultimately create more measureable marketing strategies and investments.
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