More data will be created in 2017 than in the past 5,000 years combined. More importantly, we will be creating more kinds of data than ever before. With proximity information, new use cases will begin popping up and existing use cases will be even more affordable. So what happens when we mix big data and beacons? Everyone, even Snapchat, is betting on location data. Plus, in this newsletter, we’ve got the first Bluetooth 5 mobile payment beacons, a new airport deployment, and more.


Featured Blog Posts

Bluetooth SIG’s Martin Woolley Shares Wisdom on Bluetooth

2. woolley.png

Bluetooth 5’s increased capabilities are all about powering new use cases. What’s up next? Bluetooth SIG shares key insights at’s recent Beacon Business Industry Development evening in Berlin. Click here to read more.

Top 10 Bluetooth Beacon Statistics

3. stats.png

Looking for some inspiration? Wondering what’s happening in the beacon industry? We compiled ten numbers that show beacons are here to stay. From CAGR to ROI and store visits–the numbers tell all. Click here to read more.


Knowledge Building: Data & Beacons

  • Foursquare CEO talks with CNBC to cover how mobile data will transform everything from Snapchat geofilters to real estate. Having achieved 74% growth last year, this CEO may be onto something.
  • Analog Devices uses Bluetooth tags to understand what makes New England tomatoes less tasty. The key? Data.
  • Unacast’s Chris Cunningham has 19 years experience in the marketing and advertising world. His time with proximity platform provider Unacast has yielded new insights: here’s “10 things I learned in my first year selling data at Unacast.”
  • Mahindra, India’s automotive powerhouse, is toying with Bluetooth sensors on their tractors. More importantly, their Agri business is completely beefing up their focus on smart farming.
  • Location, Location, Location. Here’s a long look at how a location-based marketing strategy works. Key takeaways: use it to up human interaction, steer the real-time ripple effect, and keep an eye on competitors.
  • You love beacons. You love data. What’s next? Fog computing. Working at the edge will mean better reliability and less latency.
[Free PDF] Generate Value with Beacon Data in 5 Steps


This cheat sheet will help you:
– Define useful data
– Find new revenue streams
– Locate valuable partners
– Determine success metrics
– Optimize data collection and usage


News and Deployments


As part of £2.5 billion transformation program, nearly 2,000 beacons have been installed in Gatwick Airport. They power an indoor navigation system with augmented reality wayfinding support. Click here to read more.



Snapchat paid over $200M for location and attribution startup Placed. This is a huge exit for the startup, and it highlights growing opportunities in the location market. Click here to read more.



The first Bluetooth 5 mobile app payment beacons have been launched. More Bluetooth 5-ready devices to come. Click here to read more.

Share your story

Just completed a flawless POC? Conducted an interview on a hot beacon topic? Whether you’re funding, testing, or studying beacons and Bluetooth technologies, we’d love to hear from you.

The Beacon Industry Newsletter covers everything from real-world use cases to smart interviews, related IoT news, and everything beacon. Click here for more information.

Send us your story

Miss something? Check out our archives and view the last 3 newsletters.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.