Introducing the Cloud Beacon

  • Bluetooth Smart connectivity was just the beginning
  • Built-in WiFi unlocks a whole new level of possibilities
  • This is the most powerful beacon money can buy
Beacon with WIFI

Cloud Beacon is a Game Changer


Bluetooth Beacons

  • Depends on active Bluetooth
  • Beacons need smartphones to reach the Internet
  • Can only transmit data to smartphones
  • Cannot collect data


Cloud Beacons

  • Bluetooth is optional
  • Cloud Beacon uses built-in WiFi to reach the Internet
  • Can transmit AND receive data
  • Always collects data
Beacon with WIFI

It’s a Super Beacon

  • Everything you expect from a Bluetooth Beacon (+ WiFi connectivity)
  • Can monitor your entire Bluetooth Beacon fleet
  • Effective WiFi range up to 200 meters / 650 feet
  • WiFi signals less affected by walls or dense materials compared to BLE
  • Rechargeable battery + connection to standard electricity outlet.
  • Includes built-in memory module for offline data collection

How the whole platform
works together with Cloud Beacon:

 The Cloud Beacon’s feature set can be broadly divided into 3 areas: Monitoring, Tracking, and Analytics. Therefore, it monitors beacons in its range, track WiFi-enabled devices, and report collected data to the cloud and provide you with in-depth analytics.

  • Cloud Beacons readily integrate into your existing beacon deployment. Install them just like any other beacon, then let them monitor your fleet.
  • Cloud Beacons track any WiFi-enabled devices on site. A Cloud Beacon can scan for MAC addresses in its range, collect data on how far away they are from the device, and report it to the cloud.
  • Easily access data gathered from monitoring and tracking through Web Panel or API. Our analytics tools enable you to visualize and analyze information on dwell times, range from the Cloud Beacon, average presence over time, and more.

Just a few of the possibilities Cloud Beacon
unlocks for you

  • Data Harvesting Enabled

    Cloud Beacons can send data as well as receive it – it can also store information and upload it to the internet via WiFi. This enables you to collect information from all mobile users in your venue, giving you a more complete picture of what is going on in your monitored locations.

  • More Complete Data

    Cloud Beacons can collect anonymous MAC addresses from any mobile device – with or without active internet, and with or without active Bluetooth. This means you can collect anonymous data from anyone walking through your venues, as long as the WiFi is turned on.

  • Better Customer Profiles

    By collecting uniquely identifiable MAC addresses, you can now build more accurate customer profiles of people interacting in your venues. By using actionable data gained while people go about their regular business, you gain a new level of insight into real customer behaviors.

  • Everything under your control

    Watch over your beacon deployment. With Cloud Beacon, you always know where your beacons are, what they are broadcasting, and what their overall health is. No matter where you are, no matter how big your infrastructure is, you have everything you need about your deployment at your fingertips.

None of the above is possible with “regular” Bluetooth Smart Beacons

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But wait – there’s more!

  • Automatic Cloud Backup

    All your data, settings, and configurations are safely backed up on our cloud servers.

  • Never Run Out of Power

    Just plug into any standard electricity outlet and recharge the battery (or just leave it plugged in).

  • Flexible Data Collection

    Includes built-in data storage, so you can upload your data to the cloud whenever it best suits you.

  • User Privacy Assurance

    Cloud Beacons can see what you are doing in a venue, but is not able to know who you are.

Technical specifications

Dimensions and weight

Height:38 mm (1.5 in)
Width:88 mm (3.5 in)
Depth:88 mm (3.5 in)
Weight:300 grams (10.58 oz)


Wi-Fi:Up to 200 meters (650 feet)
Bluetooth:Up to 50 meters (164 feet)

Battery and Power

4 lithium-polymer battery cells with 12,300 mAh capacity in total
Can work constantly plugged into power source

In the Box

  • Cloud Beacon
    Cloud Beacon
  • Micro USB Cable
    Micro USB Cable
  • Free Cloud Access
    Free Cloud Access